Barbara Brown joined Carlson Caspers in 2022 to lead the firm’s marketing and business development programs. Her focus is on successfully innovating and advancing the firm’s and our lawyer’s M&BD efforts, increasing value, retaining and attracting great clients and growing our business.
Energized by lawyers, Barbara brings decades of management experience in law firms, including an AmLaw 100 firm. Over the years she has worked closely with hundreds of lawyers leading comprehensive business development and marketing programs and hundreds of client winning projects.
Barbara began her career as a litigation paralegal and managed hundreds of civil trials in state and federal courts nationwide, and later worked as a senior corporate paralegal, assisting with M&As and other transactions, with combined value in excess of $3 Billion.
Adding value, Barbara was a lead member of an award-winning DE&I Committee where she managed the law firm’s DE&I programs and worked to recruit, retain and advance diverse lawyers in 13 offices across the U.S. She has worked closely with many affinity organizations, including Leadership Council on Legal Diversity and Twin Cities Diversity in Practice. She continues DE&I work at Carlson Caspers.
University of Minnesota, B.S.
Paralegal Certification, American Bar Association
University of St. Thomas Opus College of Business, Project Management Certification
Akert Business Development Institute, Certified Graduate
Board of Directors, Christopher Watson Dance Company, 2020 – present)
National Board Nominating Committee, Legal Marketing Association, 2023
Leadership Council on Legal Diversity, Program Advisor, 2018, 2019
President, Legal Marketing Association, Minnesota Chapter, 2014 – 2015
Former Member, Editorial Board, American Bar Association, Law Practice Management Section
Planning Committee, Diversity for Success Expo, 2018, Defense Research Institute (DRI), Diversity Committee
Board of Directors, Christopher Watson Dance Company, 2020 – present
National Board Nominating Committee, Legal Marketing Association, 2023
Leadership Council on Legal Diversity, Program Advisor, 2018, 2019
Former President, Legal Marketing Association, Minnesota Chapter
Former Member, Editorial Board, American Bar Association, Law Practice Management Section
Planning Committee, Diversity for Success Expo, 2018, Defense Research Institute (DRI), Diversity Committee
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Minneapolis Public Schools, Reading Partners tutor
Ready Set Smile (non-profit bringing dental care to under privileged students), Development Associate, Media Manager, clinic volunteer
Crisis Nursery, volunteer
Jeremiah Program, volunteer
Habitat for Humanity, volunteer
