Introduction
At Carlson Caspers, we don’t just protect intellectual property—we transform it into a strategic advantage.
At Carlson Caspers, our Trademark, Advertising, & Unfair Competition practice protects what makes your business unique—its reputation, brand identity, and competitive edge. We provide comprehensive legal support to establish, safeguard, and defend intellectual property while ensuring fairness in the marketplace.
With decades of experience, technical expertise, and a client-focused approach, we deliver tailored strategies for trademark and trade dress protection, resolve disputes efficiently and precisely, and guide businesses through the complexities of advertising and competition laws. Whether managing global trademark portfolios or litigating high-stakes cases, we partner with our clients to navigate challenges, protect their assets, and promote their success.
Industries We Serve
Intellectual properties are strategic assets that drive revenue, deter competition, and attract investment. Trademarks, copyrights, trade dress, and branded communications might appear less important than other IP assets. However, these elements directly impact your company’s appearance, reputation, and credibility. Protecting these “softer” assets is as important as others in your portfolio, especially as digital assets become more common.
From pharmaceuticals to software, we help companies in complex industries protect their trademarks and challenge competitors’ claims using deep technical expertise and innovative approaches. With decades of experience, we have become trusted advisors to many companies across the following sectors:
- Mechanical
- Medical Devices
- Pharmaceuticals, Biosimilars, and Nutraceuticals
- Polymers, Chemicals, and Compositions
- Software
- Telecommunications, Wireless, and the Internet of Things
No matter your field, we will craft highly effective trademark, advertising, and unfair competition strategies that protect your IP assets and reputation while positioning your business for success.
Our Trademark, Advertising, and Unfair Competition Practice
At Carlson Caspers, we recognize that a company’s reputation and brand identity are among its most valuable assets. Safeguarding these invaluable elements requires a comprehensive knowledge of trademark law, advertising regulations, and competition laws. Our Trademark, Advertising, and Unfair Competition practice is designed to help you establish, protect, and defend your intellectual property while promoting fairness in the market.
Our team provides comprehensive trademark and trade dress protection services, offering guidance from the earliest stages of clearance searches and registration to ongoing portfolio management and enforcement. We help you navigate global trademark authorities, ensuring your brands are protected across borders. In today’s digital-first world, we resolve online issues like domain name disputes and social media infringements to secure your brand’s integrity.
False advertising and unfair competition are also key focus areas. Our attorneys, with technical and scientific expertise, rigorously analyze advertising claims and tackle disputes under the Lanham Act and other regulatory frameworks. By ensuring that competitors adhere to truthful advertising practices, we promote fairness and level the playing field in the marketplace.
When disputes arise, Carlson Caspers provides thorough and vigorous representation. We litigate in federal and state courts, before the International Trade Commission, and the Trademark Trial and Appeal Board. We also handle advertising review proceedings, protecting your interests across every jurisdiction.
In addition to dispute resolution, we assist clients with strategic portfolio management. We guide businesses through intellectual property transactions, including licensing, acquisitions, and brand development strategies, to ensure their assets contribute directly to their competitive edge.
Our Approach to Trademark, Advertising, and Unfair Competition
Creativity and adaptability are at the core of our practice. Your business goals and industry are unique, and our attorneys excel at crafting solutions that deliver measurable results. From developing proactive trademark protection, enforcement of infringements, or implementing plans to eliminate unfair competition, we focus on aligning legal strategies with your business objectives.
At Carlson Caspers, we work as an extension of your team, collaborating closely with your in-house counsel and subject-matter experts to craft tailored and effective strategies.
We emphasize prevention and early resolution, using insights from years of experience to craft proactive measures that protect your corporate identity, reputation, and competitive position before issues arise. When disputes occur, we act swiftly, focusing on effective and efficient results and solutions outside the courtroom.
We also understand the pressures of managing resources. By balancing thorough preparation with efficient execution, we reduce financial and operational burdens, ensuring your team can focus on innovation while we safeguard your IP assets.
Proven Results in Trademark, Advertising, and Unfair Competition
Carlson Caspers has a proven track record of success in this practice area, demonstrating its ability to protect clients’ intellectual property rights and achieve favorable outcomes in high-stakes cases. While many trademark and competition cases remain confidential, the firm’s broader accomplishments in intellectual property litigation highlight its expertise and strategic approach. Notable examples include:
- ADC Telecommunications, Inc.: We orchestrated the sale of a wireless OFDM patent portfolio to HTC Corporation for $75 million. Our team developed a comprehensive strategy, including over 50 accelerated filings and reissue applications, to enhance the portfolio’s value before the transaction.
- Exmark Manufacturing Co. (a division of The Toro Company): Our firm secured a $34.72 million judgment in a patent infringement case against Briggs & Stratton Corporation, affirming the value and enforceability of our client’s intellectual property.
These examples highlight our commitment to maximizing the potential of your intellectual property, image, and reputation through strategic, business-focused solutions.
Why Carlson Caspers?
Carlson Caspers distinguishes itself from other firms through deep expertise in intellectual property law and a proven ability to succeed in high-stakes situations involving Trademark, Advertising, and Unfair Competition issues. Our trial-tested attorneys combine industry-specific knowledge with innovative strategies to secure favorable outcomes.
But what truly sets us apart is our client-first approach. We align our strategies with your business priorities. By working seamlessly with your team, we provide unmatched counsel tailored to your needs. From navigating complex litigation to crafting proactive measures, we deliver an unwavering commitment to your success.
